Digital Business Transformation: How Established Companies Sustain Competitive Advantage From Now to Next

Digital Business Transformation: How Established Companies Sustain Competitive Advantage
offers readers a framework for digital business transformation. Written
by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital
business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential.

Digital Business Transformation
provides readers with examples of the challenges faced by global
organizations and the strategies they used to overcome them. The book
also includes discussions of:

• How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges
• How to deconstruct decision-making throughout all levels of your organization
• How to combine strategy, product, experience, engineering, and data to produce digital results

Perfect
for anyone in a leadership position in a modern organization,
particularly those who find themselves responsible for
transformation-related decisions, Digital Business Transformation
delivers a message that begs to be heard by everyone who hopes to help
their organization meet the challenges of a changing world.